"I’m UTTERLY SICK and TIRED of dealing with MILLIONS of tech entrepreneurs and (some) PR people who have ZERO clue how to pitch me/TechCrunch/the media. Their pitches are long-winded and rambling. They ask if they could ‘send some more information’, as if I care. I have no idea if it’s interesting or not until you send it! Many just ask me out to lunch or coffee. (Thanks, but I prefer drinks, and I also prefer drinks with my *actual friends* — fine if you have somehow become someone I like to drink with!). You see, if I took all these offers up I’d never have to pay for food or coffee again. But I’d also never get any work done. Yes, it is always better to try and form a working relationship with a journalist before pitching them an idea you think they might want to look into. It is always better to RESEARCH what the journalist generally..." [Read the article below]
http://mbites.com/2015/07/01/the-press-release-is-dead/
updated by @jimmy: 08/03/15 01:54:01PM
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