One of the features that Wordpress exposes is the ability to ping update services when new content is added to a site or when content is updated.
The default service is ping-o-matic, but the admin UI enables publishers to select other services. IIRC, Ning has a similar capability, I just can't remember where in the admin UI it's buried.
Is there any similar service in Jamroom? I did a search on SEO in the marketplace (both of them) and came up with nothing.
My community is very narrowly focused. It gets hundreds of thousands of page views per month and is updated (according to a daily Feedblitz notification) an average of at least 8-10x per day. These two things, over the course of six+ years, means that new adds to the site show up in search results as quickly as 4-8 hours and that the site shows up in the top 20 results for non-generic searches, not for " chocolate " or on keywords that are heavily paid for.
I have paid not a single cent for SEO and Ning's SEO optimization tools at the level I was paying for a pretty thin. I owe pretty much everything to the constant pinging off of the update server saying "I'm here and something new and different was just added ... " Of course, I also plan to implement https:// as soon as I can 'cause I know Google likes that.
updated by @claygordon: 02/15/15 02:22:11PM